superior products die on positioning

i personally think there are some absolute KILLER AI AGENTS / PRODUCTS out there

but they suck so bad w their positioning

suprerior products are dying left, right and centre because they suck at positioning themselves

whereas, super simple landing pages are being labeled as elegant products coz they nailed their positioning

no better advice can i give myself and to every ai founder out there "K.I.S.S." (keep it simple stupid)